Loading the section…
The price of Harley-Davidson, Inc. (HOG) on October 9, 2026 is 26.90 USD, +0.56% on the day. Over 52 weeks the stock traded between 17.09 USD and 28.86 USD; the price now sits 83% of the way up that range. Over the past year the price changed by -0.11%. The P/E ratio is 19.9, which is above the sector median (18.7). Market capitalization is 4.64 billion USD, rank 1 among 3 stocks of the same industry with a known capitalization.
Closing prices for 9 October 2026
Next earnings report: 3 November 2026 · Earnings calendar
Change over the period shown (line colour): +2.40 %
Harley-Davidson, Inc. trades on NYSE under the ticker HOG. The company belongs to the Consumer cyclical sector. The trading history on this page starts on 22 August 2016.
Over the past 52 weeks HOG has traded between 17.09 $ and 28.86 $. As of 9 October 2026 the price stood 83.35 % of the way from the 52-week low to the high.
Over one year HOG shares fell 0.11 %; over six months they rose 18.03 %. Volatility over 90 days is 37.93 %. Dividends are not included: this is price change only, as of 9 October 2026.
HOG trades at a price-to-earnings ratio of 19.9, above the sector median of 18.7. Price to sales is 1.1, above the sector median of 0.8. Price to book is 1.5, below the sector median of 2.0. Calculated from reports for the period ending 31 March 2026.
| Date | Open | High | Low | Close | Volume, shares |
|---|---|---|---|---|---|
| 9 October 2026 | 26.75 | 27.27 | 26.66 | 26.90 | 2M |
| 8 October 2026 | 26.74 | 27.58 | 26.59 | 26.75 | 3M |
| 7 October 2026 | 26.77 | 26.99 | 25.92 | 26.95 | 2M |
| 6 October 2026 | 26.67 | 27.14 |
The series is stated in the current share scale after splits; dividends are not included in the price
Based on the last 12 months of reports, through 31 March 2026
The sector median covers every company in the sector on the US market, loss-making ones included.
Harley-Davidson, Inc. (HOG) is a public company in the consumer cyclical sector. Its common stock trade on NYSE.
Over the trailing twelve months as reported to 2026-03-31, revenue was 4.3bn $, net income was 232.7m $. Incorporated in US.
This summary is compiled automatically from SEC filings and exchange data.
Address:3700 W JUNEAU AVE, MILWAUKEE, WI, 53208, US
Harley-Davidson, Inc. reported revenue of 4.3B $ and net income of 233M $ over the last four quarters. Net margin is 5.39 %. Revenue changed by −9.82 % year over year. Earnings per share are 1.93 $. Market capitalisation is 4.6B $.
HOG has a return on equity of 7.59 %, above the sector median of 6.51 %. Return on assets is 3.21 %, above the sector median of 1.81 %. Operating margin is 5.78 %, above the sector median of 2.98 %.
| 185,991 |
| TSLATesla, Inc. | 382.70 | +2.05 % | 14.1B |
| AMZNAmazon.com, Inc. | 262.43 | +3.29 % | 9.0B |
| HDHome Depot, Inc. (The) | 290.74 | −1.60 % | 1.5B |
| MCDMcDonald's Corporation | 235.23 | −0.70 % | 1.4B |
| 26.53 |
| 26.94 |
| 2M |
| 5 October 2026 | 25.79 | 27.20 | 25.41 | 26.19 | 4M |
| 2 October 2026 | 24.99 | 25.08 | 24.47 | 24.55 | 2M |
| 1 October 2026 | 24.43 | 25.00 | 24.00 | 24.83 | 2M |
| 30 September 2026 | 25.11 | 25.23 | 24.31 | 24.43 | 2M |
| 29 September 2026 | 24.52 | 24.83 | 24.18 | 24.82 | 2M |
| 28 September 2026 | 25.33 | 25.35 | 24.54 | 24.67 | 2M |
| 25 September 2026 | 25.63 | 25.72 | 25.17 | 25.45 | 2M |
| 24 September 2026 | 25.97 | 26.14 | 25.14 | 25.52 | 2M |
| 23 September 2026 | 25.78 | 26.02 | 25.36 | 25.98 | 2M |
| 22 September 2026 | 26.57 | 27.00 | 26.00 | 26.03 | 2M |
| 21 September 2026 | 25.66 | 26.39 | 25.16 | 26.21 | 1M |
| 18 September 2026 | 26.38 | 26.63 | 25.59 | 25.93 | 3M |
| 17 September 2026 | 26.91 | 27.21 | 26.25 | 26.50 | 2M |
| 16 September 2026 | 27.54 | 27.73 | 26.61 | 26.84 | 2M |
| 15 September 2026 | 27.48 | 27.82 | 27.26 | 27.57 | 1M |
| 14 September 2026 | 28.00 | 28.22 | 27.55 | 27.59 | 2M |