About the company M.video
Security pageM.Video-Eldorado is the largest Russian chain of home appliance and electronics stores, bringing together two retail brands. The company sells through its stores, its own website and its app. Its shares trade on the Moscow Exchange under the ticker MVID.
What the company does
Appliance and electronics retail works differently from grocery retail: the ticket is large, the purchase is infrequent and carefully considered, and the markup is thinner than it looks — the shopper compares the price online while standing in the store.
Hence the main challenge of recent years: marketplaces. They offer the same appliances and electronics without the cost of a sales floor and sales consultants, and a retail chain cannot hold on to the customer on price. The company's answer is what a marketplace does not provide: the chance to see the product in person, advice, fast delivery and installation, service and warranty.
The financial peculiarity is working capital. The goods are bought in advance and sit in warehouses and on sales floors; when interest rates are high, financing this inventory becomes expensive in its own right.
Business lines
Retail stores
The sales floors of the two brands, where shoppers can see the products and get advice.
Online sales
The company's own website and app, including in-store pickup.
Service and additional services
Delivery, installation, extended warranty, trade-in of old appliances.
History
- 1993The chain's first store opens.
- 2007The shares are listed on the exchange.
- 2018Merger with another major electronics chain.
- 2022The departure of some foreign brands changes the product range; the share of appliances and electronics from friendly countries grows.
Business review
Strengths and weaknesses describe the business itself. Opportunities and threats describe what may happen around it.
Strengths
- Recognisable chains and the chance to see the product in person before buying.
- Service and warranty support as a point of difference from the online platforms.
Weaknesses
- High debt combined with low profitability — a mix that is sensitive to interest rates.
- Direct competition with online platforms that operate on a lower margin.
- Demand for appliances and electronics is the first to be deferred when incomes decline.
Opportunities
- The chance to see the product in person and get advice — something a marketplace does not provide.
- Service, installation and extended warranty generate high-margin income.
- Private-label and exclusive brands raise the markup.
- Lower interest rates make financing the inventory cheaper.
Threats
- Marketplaces sell the same appliances and electronics without the cost of sales floors and put pressure on prices.
- Appliances and electronics are a large, deferrable purchase, and demand is the first to fall when incomes decline.
- The inventory requires financing, which grows more expensive as interest rates rise.
- The product range depends on imports and the exchange rate.
Frequently asked questions
What does M.Video-Eldorado do?
The company sells home appliances and electronics through a chain of stores under two brands, its own website and its app, and also provides delivery, installation and after-sales service.
How have marketplaces affected the trade in appliances and electronics?
They offer the same product without the expense of sales floors and sales consultants, so a retail chain cannot compete with them on price. It has to rely on what a marketplace lacks: showing the product in person, advice, installation and service.
Why does working capital matter for this kind of retail?
Because the goods are bought in advance and sit for a long time on sales floors and in warehouses. This inventory is financed with debt, and when interest rates are high, carrying it becomes a noticeable expense item.
Issuer profile
What the company does
The company is classified under the «Retail & consumer» sector, using the taxonomy we apply when comparing securities with one another.
The same sector holds 26 issuers on the platform, and their figures are computed by one method — so this company's revenue, profit and leverage can be compared with them directly.
The company is registered in Russia and identified in regulatory disclosure by tax number 7707602010. That number locates its statements in state registries regardless of how its name is spelled — and the spelling differs even between official documents.
Listed securities
The issuer has 1 security listed: 1 share class. All are shown on this page, including those trading in different modes and different currencies.
Across Moscow Exchange quotation list levels the securities split as follows: 1 at level 1. The level reflects how strict the disclosure, turnover and track-record requirements the issue meets are — not how attractive the investment is.
Dividend history
Between 2015 and 2021 the issuer made 6 payouts whose record date has already passed. A board recommendation or a forecast does not enter this history, because no money has been paid on them yet.
The most recent payout was 35.00 ₽ per security with a record date of 16 December 2021. That is the amount before tax: the broker withholds it on crediting, so less arrives in the account.
Financial statements
The most recent annual report we hold is for 2025 under IFRS. The standard is named for a reason: IFRS and RAS compute the same quantities by different rules, disagree by design and are never averaged.
Revenue for 2025 was 324.80B ₽.
That is 28.1 % less than in 2024, when revenue was 451.60B ₽. The comparison stays within one reporting standard — otherwise the decline could turn out to be a change of accounting rules and nothing more.
2025 closed with a loss of −63.60B ₽.
Equity stands at −45.60B ₽ against total assets of 288.70B ₽. The difference between the two is the company's liabilities, and the larger it is relative to equity, the more the business depends on borrowed money.
This section is assembled from our own data on the company's securities, dividends and financial statements. It is a description, not a recommendation.